A manufacturer specializing in wall panels is introducing wider decorative panels to its lineup, with the goal of increasing sales in flooring showrooms by providing a more budget-friendly alternative to acoustic panels. The expansion targets customers who prioritize visual appeal over sound-dampening features.
The new decorative panels utilize the same DigiPrint technology found in the company’s acoustic products, enabling printed patterns that replicate wood, concrete, or stone textures. Unlike acoustic versions, these panels omit sound-absorbing materials, reducing manufacturing costs and making them more affordable for buyers focused on appearance.
Current decorative wall panels on the market typically measure under 2 feet in width, but the company’s latest models are designed to be 2 feet wide. This wider format cuts down on the number of pieces required for full-wall coverage and simplifies installation. They also align with standard residential and commercial wall heights, removing the need for on-site adjustments. The company markets them as a do-it-yourself option, requiring only basic tools and a prepared surface.
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The manufacturer states that the lower price and design versatility position decorative panels as an ideal starting point for customers who might otherwise avoid the higher cost of acoustic solutions. A buyer who selects a decorative panel today could later switch to an acoustic version for another project, creating a gradual sales progression within the same category.
This approach mirrors the company’s established strategy for acoustic panels—simple to explain, easy to demonstrate, and easy to sell. By offering both decorative and acoustic options, showrooms can serve a wider customer base, from cost-sensitive buyers to those seeking advanced sound performance.
The new panels are part of a broader effort to integrate wall solutions into flooring showrooms, where purchasing decisions are already being made. The company claims that strategically placed decorative panels can steer customer conversations from flooring alone toward complete room design, potentially raising average transaction values without increasing operational expenses.
