Grass Gains has introduced new products designed to help retailers sustain lawn care sales amid the spread of hosepipe bans across the UK. According to the company, these solutions allow homeowners to maintain healthy gardens while adhering to water-use regulations, which frequently discourage lawn upkeep during dry conditions.
The centerpiece of the program is the One Shot Wonder liquid lawn feed, which incorporates a wetting agent. This formulation can be applied using a watering can or backpack sprayer rather than a hose, enabling customers to fertilize their lawns without violating local restrictions. The product’s straightforward application process removes the need for additional equipment or complex procedures.
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To assist retailers with customer inquiries, Grass Gains is providing specialized point-of-sale resources. These materials clarify how the feed functions under water-use limits, helping to resolve confusion at the checkout and driving sales. The company’s strategy reflects an industry-wide move away from viewing drought as an insurmountable obstacle, instead treating it as an issue that can be addressed with targeted tools.
Steve, the managing director, described the initiative as a direct response to shifting climate conditions. “We’ve worked hard to ensure our products remain easy to use during restrictions and have backed that up with clear in-store messaging to help retailers keep their lawn care category performing throughout the summer.” The new promotional materials will be distributed to participating retailers in the coming weeks, reinforcing the message that lawn care remains viable even during bans.