Shaw Contract Hospitality unveiled The Nightingale at BDNY 2026 in New York’s Javits Center, presenting a custom rug and broadloom line for hotels.
The collection imagines a hotel populated by distinct guests, offering three character-driven design narratives that guide pattern, texture and visual storytelling.
The first story, called The Forager, draws on vintage botanical sketches and thriving gardens, featuring layered foliage, butterflies and detailed natural motifs.
The Storyteller introduces playful paisleys, exotic creatures, expressive animal prints and bohemian touches, creating a lively floor aesthetic.
Meanwhile, The Antiquarian looks to historic artifacts and maritime heirlooms, using traditional motifs and worn-looking plaids that recall an earlier era.
“Hotels are full of stories and we wanted a collection where the floor tells one, too,” said Reesie Duncan, vice president of global design. “Each of our three guests has a personality you can read in the pattern, whether it’s The Forager’s gardens, The Storyteller’s paisleys and animal prints or The Antiquarian’s plaids.”
The line includes 27 custom patterns across three constructions. Eighteen designs appear in ColorCraft Pro broadloom and rugs, using up to 16 colors of Shaw Contract’s EcoSolution Q nylon for soft tonal shifts.
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For hoteliers, the narrative-based floor options can streamline brand storytelling, letting designers match décor to guest journeys without extensive rework. The flexibility to switch between characters as guests move through spaces may enhance the overall experience.
Construction choices feature 100% cut pile or multilevel loop suitable for public areas, rugs and upscale rooms. Six are offered in Colorpoint, a multilevel tufted build with up to six colors, delivering a premium look at a lower cost. Three more use MLCL cut-and-loop construction with two to three colors for rooms, public zones and back-of-house areas.
The Custom Design Studio can adapt the motifs to other builds, including a custom Axminster woven carpet blending 80% wool and 20% nylon.
Designers may also explore the online Custom Carpet Studio**, recolor products, preview patterns in rendered settings and order prints, while accessing hundreds of extra designs.
It coordinates with carpet tile, resilient flooring, porcelain and ceramic offerings throughout the Shaw Contract portfolio.
Environmental credentials include Cradle to Cradle Certified Silver status, Green Label Plus certification, compliance with California Department of Public Health indoor-air quality standards, and third-party verified Environmental Product Declarations that detail impact data.