Emser Tile has made a commitment to maintain current pricing for its tile and stone products through the end of 2026, despite escalating freight and transportation costs that are affecting the industry as a whole.
Consistent pricing approach
According to Jim Parello, president of Emser Tile, “Freight costs are a reality in our business. They have gone up exponentially in the last year with less drivers available and freight companies dropping loads, charging more for routes they want to take, even if there is a contract in place.”
As the flooring industry grapples with rising transportation costs, some suppliers are passing these increases on to customers through surcharges or price adjustments. However, Emser Tile is taking a different approach. Parello explained, “At Emser, we don’t believe every increase needs to trickle down to the customer. We’ve taken this stance in the past and doubled-down on it this time.”
By absorbing the additional costs, Emser aims to help customers maintain consistent pricing on existing quotes and bids while protecting their margins. Parello said, “We made the decision to absorb these increases through the end of 2026 because keeping pricing predictable is important to our customers’ ability to plan, bid and grow their businesses.”
Emser Tile views this move as a strategic investment in its customer relationships. As Parello noted, “It’s an investment in the partnerships we’ve built and the businesses we support.”
The company is actively encouraging customers to consider its products for upcoming projects and to explore opportunities to increase their business with Emser. Additionally, Emser’s sales representatives are available to provide information on current promotions, reduced pricing on select product lines, and assistance with inventory planning for future projects.
Price increase deferrals for 2027
In a further effort to support its customers, Emser Tile is offering the opportunity to defer scheduled price increases for 2027, contingent on year-over-year sales growth. Customers who increase their sales in either November or December will qualify for a one-month deferral. Those who achieve year-over-year growth in both months will receive a two-month deferral.
The primary objective of this initiative is to provide customers with additional time to complete projects under existing pricing while encouraging continued sales growth. As Parello stated, “Our goal is to be the easiest to do business with in our industry.”
